Business networking organizations, such as the Chamber of Commerce and BNI, have been around for over 100 years. Communication between members of these institutions means sending thousands of emails, creating events on Outlook, and managing membership through Excel.
Orlando-based entrepreneur Alexandria Agresta saw a better way. She came up with myLoop and challenged me to revolutionize how people communicate within organizations. Two months later I delivered her a prototype of myLoop.
Building for the Future State
Our goal was to create an app that integrates seamlessly into the hierarchical structure of networking organizations. Many of these institutions' communication strategies were broken. We needed to revolutionize the way people interact within these groups.
I designed the interface for myLoop from the ground up. We worked in an agile environment and conducted research during the ideation process. After we had a functional prototype, I did more user research in the form of user interviews, heuristic analysis, and user testing.
We kept a similiar structure for all of the pages in the onboarding process: heading, content, then button.
Full Name Page
I placed the sign-up strategically so people would be able to click it without closing the keyboard.
We gave people the option to type their contacts’ names into the field or invite people from their contact list.
Invite People Page
When someone enters a name into the field a line appears below, prompting them to add another name.
Once someone completes the onboarding process they’ll be able to enter their communities loop.
We’re excited for where myLoop is going and we’re looking forward to launching the product. This application transforms a cumbersome process into a clean, digital experience. For members of networking institutions, it means fewer emails and better communication within their group.
The benefit for the institution’s leader is far greater. myLoop helps organizations maintain members, attract new members, organize events, assign tasks, and fuel the organization’s membership growth. It’s a new way to manage professional organizations.